Google Ads Enhances Call Conversion Tracking for Campaign Optimization

Google Ads Enhances Call Conversion Tracking for Campaign Optimization

This article details how to remove calls from primary conversion goals in Google Ads, making them secondary reference metrics. This allows for more effective campaign optimization and improved return on ad spend. By refining conversion goals, you can avoid including non-critical calls in the optimization scope, enhancing overall campaign performance. This strategy ensures that Google Ads focuses on the most valuable conversions, leading to better results and a more efficient allocation of advertising resources.

01/06/2026 Logistics Encyclopedia
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Amazon Prime Day Sellers Strategies for Boosting Profits

Amazon Prime Day Sellers Strategies for Boosting Profits

Amazon Prime Day 2.0 is approaching. This article analyzes the opportunities and challenges it presents, emphasizing the importance of product selection and proposing a new strategy of using automatic ads to supplement traffic for existing products. It reminds sellers to pay attention to traffic changes, take timely actions, and learn from the experiences of successful individuals to continuously improve their competitiveness. By doing so, sellers can achieve success in the Amazon marketplace.

01/06/2026 Logistics Industry Insights
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Pinduoduo Founder Tops Chinas Wealth Ranking Amid Temus Growth

Pinduoduo Founder Tops Chinas Wealth Ranking Amid Temus Growth

Temu's rise has propelled Huang Zheng to become China's richest person, with its low-price strategy reshaping the e-commerce landscape. Temu has rapidly expanded to over 70 countries and regions globally, thanks to its accurate grasp of global consumer trends and strong marketing promotions. However, Temu also faces challenges such as merchant dissatisfaction and trade policy issues. Whether Temu can continue to lead cross-border e-commerce in the future remains to be seen.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Optimize FBM Strategies With Lowcost Testing

Amazon Sellers Optimize FBM Strategies With Lowcost Testing

This article provides a refined operational strategy for Amazon FBM sellers, emphasizing the importance of product selection by combining FBA product selection ideas with FBM advantages. By creating high-quality listings, implementing precise advertising, and utilizing FBM for product testing, sellers can reduce costs, improve efficiency, and ultimately achieve a surge in orders. The core is to shift away from a broad product approach and focus on carefully crafting each individual listing.

01/06/2026 Logistics Industry Insights
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SE Asia Ecommerce Growth Stalls Amid Profitability Pressures

SE Asia Ecommerce Growth Stalls Amid Profitability Pressures

Southeast Asia e-commerce showed strong performance during Singles' Day, but issues like intense price competition and high costs are becoming increasingly prominent. Some sellers still view the market as a blue ocean, while others point to thin profit margins and fierce competition, characterizing it as a red ocean. Entering the Southeast Asian market requires careful risk assessment and the development of a sound strategy. Profitability is a key concern amidst the competitive landscape.

01/06/2026 Logistics Industry Insights
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Reselling Temu Goods on Amazon Poses Growing Risks

Reselling Temu Goods on Amazon Poses Growing Risks

This paper analyzes the strategy of Amazon sellers reselling Temu products on Amazon, highlighting the multiple risks involved, including sourcing, logistics, quality control, and compliance. It quantifies potential return rates, negative review rates, and account suspension rates through data analysis. The paper advises sellers to carefully evaluate these risks and operate in compliance to avoid significant losses. It suggests a cautious approach rather than pursuing short-term gains that could jeopardize their Amazon business.

01/06/2026 Logistics Industry Insights
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Temu Tiktok Disrupt Crossborder Ecommerce Logistics

Temu Tiktok Disrupt Crossborder Ecommerce Logistics

Temu and TikTok Shop are reshaping the shipping market with their respective cross-border logistics strategies. Temu utilizes a low-cost fulfillment network suitable for large items, while TikTok optimizes social e-commerce through a content-driven and flexible warehousing and distribution model. Both have their advantages but face challenges from changing tariffs.

09/16/2025 Logistics Industry Insights
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500 Norwegian Krone to USD Latest Exchange Rate and Trends

500 Norwegian Krone to USD Latest Exchange Rate and Trends

This article analyzes the real-time exchange rate of 500 Norwegian kroner (NOK) to U.S. dollars (USD) and its fluctuating factors, noting that the current rate is approximately 1 NOK = 0.0976 USD. The content covers market dynamics, factors influencing the exchange rate, and exchange strategies, emphasizing the importance of choosing reputable channels.

09/12/2025 Exchange Rate Query
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Smart Logistics Boosts Global Package Sorting Efficiency

Smart Logistics Boosts Global Package Sorting Efficiency

The global express delivery industry is undergoing an unprecedented revolution in intelligent sorting. With the aid of AI technology and dynamic routing algorithms, the ability to process packages has increased to 8,000 per hour. This transformation facilitates rapid and efficient cross-border logistics, maximizing industry efficiency and operational capabilities.

08/06/2025 Logistics Industry Insights
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Amazon UK Raises Free Delivery Threshold to 20

Amazon UK Raises Free Delivery Threshold to 20

Amazon UK is adjusting its Prime membership delivery policy, charging £1.99 for orders under £20. Simultaneously, they're modifying their review system, introducing an AI-powered review summary feature. This aims to increase order value and enhance user experience. However, consumer acceptance of these changes remains to be seen.

01/04/2026 Logistics
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